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online fashion: Small online fashion retailers introduce new categories to their biz but analysts not convinced, Technology News, ETtech

Small online fashion retailers introduce new categories to their biz but analysts not convinced LimeRoad introduced men's wear around the same time -a category that the company says now contributes 25% to its topline. The strategy is to interest customers in a few more things beyond their core products. In other words, at least Voonik and Nykaa are not expecting much by way of revenue contribution from the non-core categories -a strategy analysts as well as investors are not comfortable with. “We will operate beauty as a zero margin category. Voonik will charge just the cost price plus whatever is needed to fulfill the item," said Sujayath Ali, CEO of Voonik. “In my business plan, I have not put any contribution from beauty as a category towards revenues or profit and loss. The only contribution will be due to increased cross-sell opportunities where revenues in other categories will go up.“ Nykaa has partnered with brands including Clovia, Zivame and Pretty Secrets for its lingerie category. While Nykaa operates this category at the same gross margin range of 20-25% as its beauty products, the company does not expect it to be a strong revenue churner anytime soon. “The rationale to (introduce) this (category) was not for growth since we are growing at 350% annually. The main advantage of this is that our customer cohort being strong, we felt that customers wanted to buy more from our site,“ CEO Falguni Nayar said.

For the original version including any supplementary images or video, visit http://tech.economictimes.indiatimes.com/news/startups/small-fashion-retailers-introduce-non-core-categories-to-their-business/59028757

E! Australia host Ksenija Lukich (pictured) wore a very different ensemble consisting of a heavy cable knit dress with a turtle neck and a long grey jacket Date night! Also in attendance were new parents Sam (left) and Phoebe Burgess (right), who welcomed their daughter in January this year While the TV personality was fairly covered up in the outfit, the thigh-length frock offered a generous glimpse of her toned pins. Also in attendance were new parents Sam and Phoebe Burgess, who welcomed their daughter in January this year.  Phoebe wore black floral jumpsuit adorned with pink roses, which she paired with stilettos featuring a bow detail. Having fun, girls? Georgia Fowler joked around with designer Kim Ellery at the event Sam, who plays for the South Sydney Rabbitohs, kept it casual in a blue jacket, white shirt and a pair of black jeans. Instagram model Mimi Elashiry also looked chic in a grey checked dress with ruffle details, made from a fabric reminiscent of weather resistant athletic wear. She made the fashion-forward choice to wear cut-off pantyhose as socks with her black high heels, and accessorised with a beige shoulder bag. Fashion forward: Instagram model Mimi Elashiry (pictured) also looked chic in a grey checked dress with ruffle details, made from a fabric reminiscent of weather resistant athletic wear Silver toned eye shadow and deep plum lip, along with her hair styled in a high ponytail, made for an avant-garde look. Woman of the hour Kim Ellery also cut a stylish figure on the night, wearing a feathered cape over a black blouse with bell bottomed trousers.

For the original version including any supplementary images or video, visit http://www.dailymail.co.uk/tvshowbiz/article-4514880/Georgia-Fowler-Ksenija-Lukich-Fashion-Week-event.html

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